Enquirer Consulting Group

Reachable Buyer Map

Prepared for Brian Dreis, Seniors Helping Seniors KC North · August 2026
Here is the map, as promised. Your market has two buyers and they are not the same sale. One is the family, who arrives urgently, usually after a fall or a discharge, and who you cannot schedule. The other is the professional who met that senior weeks earlier and gets asked who to call. This page counts the second one, across Platte, Clay and Ray, grouped into the lanes that behave differently and sorted by how they actually decide. It maps the market around what you deliver, not your operations, and there is nothing to buy at the end of it.
About 60
organizations across your three counties in the counted lanes below. Not a sample of a bigger list. That is the list, and at that size it can be finished rather than worked at forever.
Skilled nursing and rehabilitation
The discharge lane, and the most repeatable of the five. These buildings send someone home every week, and a short rehab stay ends with a person who is safe enough to discharge and not yet safe enough to be alone. That gap is exactly the hours you sell. Once a pathway exists here it produces a second referral without being asked, which is why it pays back faster than anything else on this page.
Who decides: the administrator, with the director of nursing carrying weight. Who actually refers: the discharge planner or social services director, weekly, once the pathway exists.
About 25
distinct facilities across Platte, Clay and Ray, collapsed from 50 separate registry entries
Assisted living and residential care
Counterintuitive lane, and the one most often written off as competition. It is not. These communities staff to a ratio, so a resident who needs one to one hours, a sitter overnight, or a companion for appointments is a resident they cannot serve without breaking the model. Sending that work out keeps the resident in the building. The argument here is that you protect their occupancy rather than threaten it, and it has to be made in those words or it does not land.
Who decides: the executive director. Who actually refers: the wellness director or resident services lead, who sees the need first.
About 18
distinct communities, collapsed from 24 registry entries; six also run a nursing wing and are counted once
Hospice
Small, and the closest fit of any lane. The hospice benefit does not cover the hours a family actually runs out of, so the social worker on the case is regularly looking for exactly what you provide and has no commercial reason to hold back. Short list, high intent, and the one lane where the introduction is doing the family a favor rather than doing you one.
Who decides: the executive director or director of clinical services. Who actually refers: the hospice social worker, case by case.
10
hospice organizations serving the three counties
Hospitals
The shortest list and the slowest door. Transitions of care teams are measured on readmissions, which is the one number your service moves in a way they can defend internally. That makes the argument strong and the process long. This lane needs a named champion inside the building before it needs a pitch, and it is worth building toward rather than depending on early.
Who decides: a director of case management or transitions of care. Who actually refers: the case manager or discharge social worker on the floor.
6 campuses
9 registry sites once outpatient and physician services entries are counted separately
Adult day centers
Four of them, so this is an afternoon of work rather than a campaign. Worth the afternoon because the families using them have already accepted that they need paid help and have already put a number on it. The gap they cannot cover is evenings, weekends and the ride home, which is the easiest first booking anyone on this page can give you.
Who decides: the center director, usually the owner, in one conversation.
4
centers, collapsed from 6 registry entries
Medical home health, the lane we will not put a number on
A genuine referral lane, because their nurse visits end and yours do not, and their patients need the hours in between. We are still not giving you a count for it. The public register files Medicare certified medical agencies and non medical companion care under one code, so the same list holds real partners, national brands that compete with you directly, and pediatric providers. A number here would look like the others and mean something completely different. This lane gets separated by hand or not at all.
Who decides: the agency administrator or director of nursing. The screen that matters first: whether they run their own private duty arm, because if they do they are a competitor wearing a partner's label.
Deliberately uncounted
59 registry entries exist for your three counties; we can tell you that number is not trustworthy, so we would rather show none than show it
Attorneys, care managers and advisors
Elder law attorneys, aging life care managers, financial advisors doing long term care planning, county senior services and faith communities. Real, and slower, and the lane that produces the longest engagements when it lands, because these people meet the family before the crisis rather than during it. It is built one relationship at a time and it does not respond to coverage.
Who decides: the individual professional, personally. There is no committee and no procurement, which cuts both ways.
No reliable public count
these professions are not enumerated in any register that covers all of them at county level, so any figure would be a shortlist pretending to be a census

Where the openings are

1
The public register nearly doubles your market, and that is the trap. The lanes above show about 100 separate entries. They are about 60 actual places. Facilities change operator and the old registration never goes away, so one nursing home in Liberty carries five entries and one care center carries four. Anyone working that list raw calls the same building four times under four names, which is the fastest way to look like a vendor instead of a neighbor. Deduplicated, it is a list you can hold in your head.
2
Your podcast is already the outbound motion, it is just not being used as coverage. From the outside it is the only systematic door into this market that you have, and the guests already come from exactly this population, including Clay County Senior Services. A guest invitation is a first touch that costs the recipient nothing and does not feel like a sale, which is a rare thing to already own. The gap is that a monthly conversation reaches one organization a month, and the map above has about sixty on it.
3
Nothing you publish speaks to a referrer. Everything on your site is written for a family, which is correct for a family and useless to a discharge planner deciding whether to hand you their patient. What that person needs is one page about response time, coverage, what happens overnight, and who they call when it goes wrong. Right now the only route in is a phone number. That is a fixable gap and it is the cheapest thing on this page.
4
Lane order beats lane effort. Skilled nursing repeats on a schedule and pays back quickest. Hospice is the shortest list with the highest intent. Assisted living needs the occupancy argument made properly or it reads as competition. Hospitals need a champion before they need a pitch. Worked in that order, the early lanes buy the patience the later ones need, which is the argument against starting with the biggest number on the page.
5
Your veteran services line is a separate map. You already publish it and it does not behave like the lanes above. It is driven by a benefit and by the people who help families claim it, so it has its own doors and its own timing. Nobody counted here will send you that work. Worth treating as its own lane rather than a line on a service list.
Built from the national public provider registry, counted for Platte, Clay and Ray Counties on 25 August 2026 against the county postal ranges, then collapsed from registration records onto distinct sites so that one building counts once. Counts are banded deliberately. A registration proves an organization exists and nothing beyond that, and two of the seven lanes carry no number because no honest one is available. Roles named are the roles these organizations typically use, not a claim about any specific one.
ENQUIRER CONSULTING GROUP
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